↘ Stage 10 / 13
Full flow ↗DEBRIEF.
AFTER EVERY PROJECT
13 QUESTIONS · ONE CONVERSATION
After every project, thirteen questions and one honest conversation. Did we set it up well, make good work, protect the idea — and would we change anything?
↘ ONE CONVERSATION
DID WE…?
01Set up the pitch well?
02Set up the project well?
03Write a strong enough brief?
04Resource it well?
05Create a strong idea?
06Make work that was actually good?
07Manage the client well?
08Protect the idea through revisions?
09Handle the budget well?
10Deliver well?
11Did the pillars collaborate effectively?
12Run the whole project well?
13Would we change anything on reflection?
SIGN OFF
One conversation. On record.
Answer the thirteen questions, pick the project, and sign it off. Signed debriefs are kept below so the whole team can learn from them.