↘ Stage 05 / 13
Full flow ↗CREATIVE.
EXCEPTIONAL WORK
OWNED BY THE STUDIO
Five projects max per creative. Moodboards first, two to three concepts, and one question before anything leaves the building: am I proud of this?
↘ PROJECTS MAX · PER CREATIVE
FIVE.MAX.
It's the Pillar lead's role to resource each project efficiently, with internal team or external freelance support. Is this a good fit? Do they have passion for the project? Will they learn something? Do they have annual leave coming up?
↘ BEFORE ANYONE OPENS A FILE
GET SHARP. GET INSPIRED.
Everything starts with moodboards. Talk it through as a team. Creative direction gets set before anyone opens a file.
GET INSPIRED.
- Who are the competitors?
- What's happening in the industry?
- Does the client want to disrupt, or play it safe?
GET SHARP.
Push past polite. What does this work need to do in the world?
- What's the cultural moment?
- What does the brand need to shift?
- Where can we earn attention, not just presence?
- How do we look at this through an entertainment lens?
↘ THE IDEAS
TWO TO THREE CONCEPTS.
When creating campaigns we start with 2–3 concepts. This allows us to play with different themes and take clients on a journey with our ideas. We should always show them something creative and out of the box. It's our job as creatives to BE CREATIVE.
- A core idea / thought
- A campaign line
- Visual direction
- Key pillar execution
- How it shows up across social, experience, and brand
- Early activation ideas
↘ BEFORE IT LEAVES THE BUILDING
AM I PROUD OF THIS?
ASK YOURSELF.
- Am I proud of this?
- Would I put this in my portfolio?
- Did I do my best, or just try and get something out the door?
- Have I answered the brief?
- Does it follow brand guardrails?
ALWAYS CHECK.
- Spelling
- Bleed marks
- Font embedding
- Hierarchy
- Branding