STUDIO.

It's our job as a creative agency to deliver the best work possible for the client, and that comes from everyone doing their role. Our studio is the creative engine of the agency: the idea starts with the Studio, and then the relevant teams execute and make it happen.

Briefing happens ahead of time for people to absorb. Design starts once there's a clear idea, and every idea gets internal critique before it leaves. All work, files and references live inside the Asana task, with links directly to Google Drive.

Each creative works on a maximum of five projects at a time, so every project gets proper focus.

Everything starts with moodboards — inspiration and talking it through as a team, so creative direction is set. Start with who the competitors are, what interesting things are happening in the industry, and whether the client wants to disrupt or play it safe.

Get sharp on what this needs to do in the world: the cultural moment, what the brand needs to shift, where we can create attention rather than just presence, and how we can look at it through an entertainment lens.

When creating campaigns we start with 2–3 concepts. This lets us play with different themes and take clients on a journey with our ideas. We always show them something creative and out of the box, have fun with the concept and don't play it safe — it's our job as creatives to BE CREATIVE.

Each concept includes a core idea, a campaign line, visual direction, key pillar execution, how it shows up across social, experience and brand, and early activation ideas. This goes into the workable deck with clear, concise storytelling.

All creative is checked with the Creative Lead. Ask yourself: Am I proud of this? Would I put it in my portfolio? Did I do my best? Have I answered the brief? As a brand guardian, does this follow all necessary guardrails?

From a quality control perspective, check spelling, bleed marks, font embedding, hierarchy and branding.

When showing the work, it's handed back to the Account / Project Leads with clear rationale — not just visuals — and feedback is gathered in a structured way.

Revisions are part of the project, but they should strengthen the idea, not dilute it. We keep this stage structured and intentional — focused rounds, objective conversations and confident recommendations.

We always come back to the core: does this still ladder up to the idea, does it make the work stronger, and are we solving the brief rather than personal preference? We guide clients through decisions.

Account Directors and Project Leads need to be confident in challenging clients. Always go back to the brief — are we hitting the KPIs, and are we looking at it through an entertaining lens? Feedback is written by people, not ChatGPT.

Once the work is ready, it moves to the relevant team and the pillars execute: Brand stays in the Studio; Social handles rollout, content, publishing and paid media; Experience handles build, logistics, activation and delivery; Merch handles production and distribution.

The Experience team provides a Production Considerations Deck before the Studio develops experiential concepts, shaping creative thinking around materials, indicative budgets, space, operations, feasibility and production approach from the outset.

If the Studio needs Experience to source specific items, props or dressing, give clear direction on exactly what's required — with reference imagery and how flexible the solution can be. Build with production feasibility and audience flow in mind, understand material limits and provide artwork by agreed deadlines.

Final assets are uploaded to Google Drive by the Account team, and packaged files by the Creative team — clearly labelled and organised. Working files are delivered if specified at the start of the project, or at additional cost.

For all Creative and Merchandise work, a senior creative reviews it against the brief and approves from both a design and accuracy point of view. The CS or Merchandise Manager then checks it against the client brief as a second pair of eyes for grammar. Any print over £500 has a third check.

Before any deadline is agreed, delivery teams align with CS. Work is completed ahead of the deadline to allow internal tweaks, and decks are delivered one hour before the meeting. If a deadline is at risk, tell the CS team immediately.