↘ Deep dive
← The full flowQUALITY & APPROVALS.
CHECKS · SIGN-OFFS
The checks and sign-offs that protect the work before it reaches the client or goes into production.
AThe approval route.+
- Fewer, not less.
- Creative self-check → Senior Creative review → Client Services second review.
- Merchandise Manager review for merchandise work.
- Carly's approval required.
- Third reviewer for print over £500.
- Written client approval; check against client feedback.
- Technical artwork checks and presentation readiness.
Full guidance · QUALITY
Open page ↗↘ SIGN-OFF
DESIGN APPROVAL.
CREATIVE JOBS.
- Creative Director reviews work to ensure it meets the brief — approves from a design & accuracy POV
- CS team member managing the role reviews — meets client brief, second pair of eyes & grammar
- Anything more than £500 of print gets a third person (GLW etc.)
MERCHANDISE JOBS.
- Creative Director reviews work to ensure it meets the brief — approves from a design & accuracy POV
- Merchandise Manager managing the client reviews — meets client brief, second pair of eyes & grammar
↘ THE COMMITMENT
DEADLINES.
Before any deadline is agreed, those in charge of delivery agree it with the CS team, who manage the client accordingly. Once agreed, the deadline is respected by all — which may mean working late. Missed deadlines damage our relationship with clients.
- All work completed AHEAD of the deadline for internal amends & tweaks
- CS agrees with creative the delivery time of the final deck
- This gives the team time to digest and ensure there are no errors
- If the deadline can't be met, let the CS team know immediately
- This should happen irregularly — only when circumstances are out of our control
↘ THE STANDARD
IF WE ARE TIGHT ON BUDGET,WE DELIVER FEWER,NOT LESS.WE NEVER COMPROMISEON QUALITY.
MARTIN DUNN · FEB 2023